Are you struggling to make more money, or indeed any money, with your product / service, but your website is nowhere to be found on Google and the other organic search engines?
And if you can’t be found on the first couple of pages of the their search results (SERPs) you can’t expect to get many, if any, visitors to your site. Very little visitors = very little sales!
Well, it’s not just you…many (perhaps most) Internet marketers are facing the very same challenge every day. It’s not so easy, with all the competition nowadays, to get top rankings for your keywords; you have to work at it, but also be smart as well.
But there are a number of search engine optimization (SEO) techniques that, if you do them properly, will give you an edge over your competition and help propel you up the rankings.
Here’s a couple of on-page SEO techniques that will help you achieve higher rankings for your website or blog, regardless of the niche you’re in.
Optimize Images for On-Page SEO
A very simple SEO technique is to use images on your website. Apart from giving your site visitors a better experience, images give you a golden opportunity to improve your on-page SEO, but only when it’s done right.
Always select images that closely relate to what you’re writing about or selling. The SEO opportunity is that you can then add “alt tags” (“alternative text”) that describes what the image is about and which the search engines’ bots can actually read (that’s the opportunity — keyword placement).
Technically, adding alt tags isn’t difficult to do and is especially easy when using WordPress.
What most people get wrong, though, is that they actually use the same keyword (their primary keyword) in too many alt tags throughout their site. To the search engines, and Google in particular, this is “keyword stuffing” and looked upon as spam. When this happens, they’ll actually penalize you and downgrade your ranking.
To mitigate this risk you must, when adding alt tags, use your primary keyword very sparingly, then lots of variations of it, then lots and lots of secondary keywords and synonyms throughout.
This will look much more natural to the search engines, since they expect that each image would be different — why would you plaster the same image all over your site? — and that each alt tag (image description) would be different too. So you’re giving them what they expect.
Internal Linking for On-Page SEO
Your internal linking structure is another great opportunity to improve your on-page SEO. The opportunity comes from the anchor text (clickable word or phrase) that points to other posts and pages. Anchor text allows you, once again, to utilize more keyword variations on the page.
But, as with your alt tags, you need to be smart and not keyword stuff those links. And, when linking out from one internal page to another, the clickable anchor text needs to be highly relevant to the theme of the page it’s linking to.
This reinforces the relevancy and theme of the landing page so that the search engines are in no doubt what that page is all about which, in turn, gives it a better chance of ranking higher in their search results (SERPs).
On-page SEO is simple and easy to do using your keywords. Just make sure you don’t overdo things and end up keyword stuffing. This will always backfire on you and you’ll soon find that your site will be penalized. So always use keyword variations and synonyms throughout your website or blog.