Selecting the right distribution channel for your video is crucial for reaching your target audience and building your brand.
No one platform is the best for all types of videos, so choose carefully.
Because of the abundance of websites where you can upload your videos, the selection may seem daunting at first, but fear not, here’s a quick guide to the primary choices available right now.
The web titan is obviously the first thing that comes to mind. It boasts the highest number of viewers as well as videos uploaded; hence it is undoubtedly the most popular video platform in the world.
Uploading videos to YouTube is free and very simple. What’s more, YouTube is owned by Google so you are assured of its quality and features. And perhaps, even, some influence in their search engine rankings.
YouTube channels also enables users to generate a fan-base and provides useful statistics. Lastly, it allows ads and links to be placed on your videos.
On the other hand, because of YouTube’s large domain, your video might get lost amidst the millions of videos uploaded regularly. So your chances of standing out in this venue isn’t very high unless you learn how to use SEO techniques to help rank your video.
YouTube is also infamous for the notorious comments of viewers, and some businesses do not want to associate their brand with such content.
Nevertheless, because of its dominant position, posting marketing videos on YouTube is almost obligatory. To expand your horizon though, you may cross-post in other video platforms and on your website too.
Vimeo is more selective in the videos allowed for posting. The website shies away from television clips, video game footage, and music video, and focuses on art and quality videos.
This narrowed content aids in building a community that share common interests and paves the way to creating long-term relationships with a common audience.
There guidelines also strictly prohibits personal attacks and insults so, unlike YouTube, there is almost no possibility of receiving unwelcome comments.
On the flip side, the focused content and numerous restrictions could hinder the success of your video depending on its content.
And, because of their smaller audience, your video might not easily find a worthwhile viewership and commercial content is not allowed anyway.
Finally, only the basic account (which allows 500MB of upload) is free and, beyond that, you have to pay.
Metacafe promotes original, short-form video content but they do get 40 million visitors monthly. Because of the short content (a Metacafe video averages only 90 seconds), full-length movies, television episodes, and news stories are not allowed.
They’re not as strict as Vimeo though; most users are allowed to sign up and they let the community of users on their own when it comes to using the site.
The highest rated videos also get a cash reward and they have a zero tolerance policy for defamatory material and comments.
The downside of this site is its content limitation, both in length and genre. They also seem to focus more on video game content. Compared to YouTube, their audience size is still relatively small.
These are just three of the many video platforms you can use. When it comes to video marketing, don’t limit yourself to just this short list.
There are many video sharing sites out there and some social media sites such as Facebook also allow video, so distribute your videos as widely as possible to help position you / your brand as the expert in your niche.