Pinterest is an online visual “scrapbook” that allows users to upload and paste images and videos to form pictorial collages on the site.
Similar to other social networks, you can share and re-post content as well as follow others users. Although Pinterest is increasingly becoming a go-to site where people from all walks of life go to be entertained and get information, you may fail to get a lot of readers if you don’t really know how to go about it.
Using Pinterest to Drive Traffic to Your Website or Blog
The following tips will help you drive tons of traffic back to your website or blog or offer from Pinterest:
Select Outstanding Images
Pinterest is all about images. Yes, it may seem a bit counter-intuitive to provide stunning visuals when you want Pinners to read your content, nevertheless, great images are one the most effective ways to attract people to click a link through to your website or blog post.
Imagine Pinterest as a lusciously enjoyable glossy magazine, filled with appealing eye candy. To capture the reader’s attention on the site, it’s advisable that you make your ‘pins’ extremely visually appealing so that they really stand out from the crowd. And, you should always have a compelling ‘call to action’ on your pins so people click through to your site or blog post.
Create Lifestyle Related Boards
If you don’t already have a Business Pinterest Account you need to stop reading this, go over to Pinterest, register an account, and start creating ‘boards’ that resonate with your market and business. Pin it full of mixed content such as lifestyle images, household tips, and products, among others. Remember, the content should revolve around the theme of your board. For instance, when you pin blog articles this way, it is important to include:
- A link directly to your blog article.
- A quote or brief summary of the article that relates to the board theme.
- An outstanding image that connects with the theme of your board.
Actively Engage on Pinterest
Like any vibrant social marketer, you need to engage with your ‘pinners.’ Engaging on Pinterest is highly effective, especially when your objective is to turn ‘followers’ into your blog readers. The more you connect with people on Pinterest, the more likely they will also want to engage with you on your sites and blog, so:
- Ask questions, which are answered in your website or blog.
- Be sure to pin good, relevant, but original content.
- Return the favor by following yourf followers
- Pin often and on a consistent basis so pins get seen in the feeds of your followers
Create a Contest Board
Post engaging and interactive content on your blog or website. Run contests directly on your site or blog, and then pin it to your contest board on Pinterest. When you host a contest, say on your blog, your aim is to drive traffic directly to your site. Garner more participation by promoting it on your Pinterest site. Contests are very engaging, and they will help drive a lot of traffic from Pinterest.
Pinterest has an ever expanding active community of diverse readers from around the globe. Use the above tips to grab the opportunities developing on Pinterest, and expand your global reach through your active participation in it.