Twitter is the 4th most popular social media platform after Facebook, YouTube, and Instagram, with 330 million monthly visitors according to Dreamgrow.com. So it’s an important social platform for online marketers.
But are you struggling to harness the power of Twitter? Tweeting the title of your latest blog post and a link to direct visitors to your site is just not good enough nowadays.
You have to work harder and be more creative, more active, as well as interacting more with people, in order to stand out from the masses.
Below are 5 fundamental tips to help you get more targeted traffic from Twitter.
1. Use Hashtags in Your Tweets
Hashtags are crucial on Twitter because they allow you to label your content, making it more easily searchable.
It’s one of the best ways to get your content seen by Twitter followers searching for specific keywords that you have used.
Hashtags enhance your tweet’s visibility and engagement even with people who are not following you at this stage.
2. Share Your Updates Often
On Twitter, updates can actually disappear in matter of seconds. It’s therefore very important to share updates often to get your tweets discovered.
It ‘s not good enough to just post a tweet once, instead you need to post it several times to reach as much people as possible.
Bear in mind that different timezones mean that some folks may be asleep when you tweet, and vice versa. Also, many could be in work and not able to check their ‘phones.
3. Engage With Your Audience More
Just like any other social network, the more you engage with your audience, the better your chances of increasing your presence and the traffic to your website or blog.
By engaging with others through tweeting, sharing, and retweeting, your influence on Twitter will quickly grow.
In addition, retweeting other people’s tweets will increase your chances of getting retweeted back, meaning that you will be able to reach even more people.
4. Go Visual
Most people usually think that Twitter is a text-only social platform, but that’s not the case. Twitter now features visual content, including images and video.
This means that if you accompany your text with visual content, you’ll increase the chances of it being viewed and shared by more people.
Posting outstanding visuals will go a long way in helping you get more traffic to your website / blog.
5. Use a Clear Call to Action
O.K. you’ve got a great tweet and an inspiring video ready to go…but what’s the point if nobody clicks on your link? That’s the whole point isn’t it? Otherwise it’s wasted effort.
Every aspect of marketing requires a well formulated call to action and social media, including Twitter, is no exception. Do you want your followers to download your new eBook or do you want them to read your latest blog post? Or what?
It’s vitally important to let your followers know EXACTLY what you want them to do and WHY. In other words, let them know what’s in it for them (when they take action) and be precise as to what you want them to do.