Having a solid marketing plan is the key to success for any business, whether a conglomerate or a one-man-band, which you probably are if you’re reading this.
Here are five simple steps for anybody who’s new to Facebook marketing and wishes to incorporate it into their social media plan:
(1) Know Your Target Audience Intimately
You have to be crystal clear on who your end customer / target audience is. What are their problems, desires, needs? Exactly how will your product or service answer those? How will they benefit?
Remember, your potential customers are always asking “what’s in it for me?” So you need to be able to answer that.
For example, before becoming the largest florists, Jim McCann’s 1-800-Flowers.com was motivated to help people express their feelings to others, rather then just “selling flowers.”
And, in starting his Apple Company, Steve Jobs was motivated more by supporting people’s creativity, not by selling computers, per se.
(2) Implement the Six C’s
In order to deliver a successful Facebook marketing campaign, keep the 6 C’s in mind:
- Content: post short, but highly engaging stories that will gain lots of shares, likes, and comments.
- Clarity: clearly show what the fan page is all about, what it has to offer, and what the benefits are.
- Campaign: maximize the use of Facebook’s promotional tools in order to support a particular campaign.
- Connection: build and grow your page’s network.
- Culture: make the fan page an extension of your company’s culture or brand.
- Conversion: convert fans and followers into a network of paying customers who trust you.
(3) Post Shareable Content
Consider these basic rules for creating content that people will want to share:
- Keep it short. Content with around 80 characters will gain more shares than one with a lot more.
- Vary the content by using engaging photos, videos, audios, and clickable links.
- Reply to people who share your content by liking their shares in return.
- Interact often by asking relevant and interesting questions and answering other people’s questions.
- Visit other pages to know what people actually like and are heavily interested in.
- Experiment to determine the best time of the day and week to interact with fans.
(4) Experiment, Test, and Track Your Results.
It’s important to learn what Facebook marketing strategy is working and what’s not. Try varying your post frequency, content, and time zones.
Don’t miss this step out. This is critical to your success.
(5) Learn From the Success of Other Marketers on Facebook
Oreo, Disney, Coca-Cola, Starbucks and Skittles are some of the popular consumer brands doing well on this social media platform.
Monitor their, and other successful brands’, Facebook pages and view other fan pages in order to see what particular types of content are getting significant amounts of shares. Examine everything on their fan page starting from updates up to their promotional campaigns.
It takes time and a lot of patience too become adept at Facebook marketing, so stick with it. You’ll be off to a good start if you follow the steps above. And, if you’re a beginner, don’t be afraid to ask for help from other, more experienced, marketers in Facebook groups and related online forums.