Building a mailing list is a fantastic marketing strategy in terms of ROI (return on investment). That is to say, that the amount you have to spend on building a list is relatively very small compared to the amount you can potentially stand to earn.
This is one of the biggest appeals of this form of marketing and particularly for very small businesses, start-ups and entrepreneurs.
At the same time though, there certainly are some expenses involved in creating a mailing list. For starters, you’ll have to pay for your autoresponder. Then there’s the cost of hosting and of your domain name. Then there’s advertising… It’s not a lot but it adds up!
This is why it’s refreshing to find that there are actually numerous things you can do to build more subscribers completely for free. Here we will look at a few of them…
(1) Tweak Your Web Page
Simply moving your ‘subscribe’ button to the bottom right of your page has been shown to increase conversions. The same goes for making subscribe buttons red or yellow. Either way, these are simple and easy changes you can make with very immediate results so it’s a great way to try and get more people to sign up.
(2) Make Your Giveaway ‘Limited Time Only’
Want to create a sudden surge of people signing up for your list? Tell them that the current giveaway is only going to be offered for the next week. This applies time pressure which is a fantastic way to drive more conversions.
(3) Ask Your Subscribers to Spread the Word on Your Behalf
Once you have built up a small number of subscribers, there’s no reason you can’t ask them to help you in increasing your list. Ask them to spread the word if they enjoy your content and potentially even incentivize them to do so.
(4) Promote Your List on Reddit
Reddit is an incredibly potent platform when it comes to extending your reach. Here you can find targeted viewers who are interested in your niche and get your message seen by countless people!
(5) Do Ad Swaps
Likewise, if you know another email marketer in your niche, you can make a pact to promote one another. It’s completely free and because you’re getting an endorsement from someone who has already built up trust, it can be highly effective.
These are just some of the things you can do completely for free to get more e-mails. Give them a go and see how easily you can profit from zero investment! You don’t always have to spend to accumulate. 🙂