Today, there are many ways to market your product, name and / or brand online, one pawerful way being through social media.
Social media is growing exponentially and, in recent years, Instagram has proven to be one of the most reliable marketing channels and a hit with many Internet marketers.
If you’re thinking of using Instagram to help you put the word out about your brand — and why wouldn’t you? — here are 5 tips to help you increase traffic to your offer, website, or blog.
1. Add a Link in Your Bio
This is essential because the only place you can add a clickable link in Instagram is in your profile page.
You can use that link to link to your website or blog.
Or, if you’re promoting a product or service, add a link to that product or service page itself.
Similarly, if you’re holding a contest, add a direct link to the contest page.
But since there are no links in your posts, you need to be very clear about what you want visitors to do (see tip #5).
2. Be Subtle When Promoting Stuff
One thing that Instagram users hate is when you show full-blown adverts in their faces. Instagram really isn’t the place for that kind of approach.
However, you can still show your followers your products and services by means of, for example, showing images of you or others using them, and making sure you use really interesting, informative, non-salesy, captions and hashtags.
For example, let’s say you’re promoting white wine. Instead of just taking a photo of a wine bottle on a table, take a photo of friends sitting together in a sunny garden having a glass of white wine and all in a jovial mood, and say, e.g. “White Wine + Friends + Summer = Good Times” then use the hashtag #WhiteWine or the name of your store or website.
In other words, you’re not selling wine you’re promoting ‘good times,’ ‘friendships,’ ‘fun,’ and so on, so it’s not so much in visitors’ faces. It’s a lot better than, “Buy our great white wine today, 10% off!” Get the idea?
This way, you create curiosity, and not lose followers because you keep pushing products down their throats!
3. Text Overlays are Helpful Too
Some Instagram users just enjoy browsing photos and images and don’t really spend much, if any, time reading captions.
So, it might serve you to use text overlays directly on photos and images so they can more easily see what you have to say.
Just make sure you only use a few short words / phrases and that you don’t distract from the photo or image’s appeal.
It’s pretty easy to add test overlays by using tools such as Canva, PicMonkey, or Pixlr Express, — they have a really great collection of fonts and overlays for you to use.
4. Use the Proper Hashtags
#Hashtags could make or break you, because it’s how people can find you when they search on a certain subject or theme in Instagram .
So, instead of being vague, or too general, be specific with the hashtags you use.
For example, say your company is called “Glorious Summer Wines,” and you’re marketing white wines, don’t just use #WhiteWine, which might be okay in itself, but also use something like #GloriousSummerWines and / or #WhiteWinesFromGloriousSummerWines.
It’s all about branding!
5. Use a Clear Call to Action
In online marketing it’s very important that you use very clear calls to action. So, if you want a visitor to click on the link in your bio, for example, you have to tell them to do that in no uncertain terms.
But you have to give them a very good reason to do it; you have to answer their unspoken question — “what’s in it for me if I do?”
So, you could tell them, using the above example again, that there’s a “Free bottle of wine waiting for you if you click on the link in my profile page…”
Now, when they get to your web page you then ask them for their postal and email addresses so you can confirm their free gift and send them the wine. You now have two channels that you can use to market directly to them. This is really powerful!
Okay. So there you have it — 5 simple tips you can use to market your products and / or brand on Instagram.