A good web article needs to be between 500 and 1,000 words long and it should share something of real value.
For example, provide useful tips, give ‘how to’ information, or answer a question.
Here are 5 top tips that, if followed, will ensure that you create the perfect article…
#1 Create a Powerful Headline
The first thing you need to create is a headline that stands out from the crowd and draws potential viewers in.
Use clever word play, catchy phrases, and make sure your search engine optimize it in a way that relates to the article content.
For example, let’s say you’re writing about diamonds. Which of these headings is most likely to draw-in the reader? “Diamonds are a Girl’s Best Friend – Make Sure You Buy Accordingly” or “How to Buy a Diamond Engagement Ring That Will Have Her Ecstatic And Her Friends Drooling.”
#2 Create Your Introduction
The article’s introduction needs to be only a few sentences. It shouldn’t be too wordy, but rather it should clearly state what the reader can expect to get by reading right through to the end.
For example, “Buying diamonds can be confusing, even daunting. After all, how can you tell if you are buying a quality diamond? Here you’ll discover the 5 critical elements to look out for when buying that diamond.”
#3 Cover the Key Points
Come up with four or five key points that you are going to cover in the article. These points should be clearly defined with a new paragraph. They can be introduced with a sentence or as a sub heading.
For example, “Let’s look at the five C’s of the diamond.”
Then follow up with a paragraph for each where you go into detail…
#4 Develop the Story
Now you need to cover each of your key points. This is where you develop your detail. You can include images if you like; use bulleted lists, paragraphs, etc.
Make sure that you cover your points clearly and concisely so that the reader can easily understand.
For example, you are now going to define your five C’s of the diamond in detail. What clarity is, how you know what the clarity of the diamond is, how to read the appraisal, etc.
This is where you will provide all of the information so that your reader knows how to buy that diamond.
#5 Call to Action
Finally, you need to conclude your article, followed by a call to action. The call to action is what you want your reader to do after they finish reading the article.
For example, a call to action might be “Click here to find out more.” or “Are you ready to save on that diamond ring?”
There you have it – every article should be made up of these five key steps.