How To Build And Manage An Effective Email List And Retain Subscribers

Image for email sign-upOne of the things that you can do to get people to come back to your website after they visit or after they purchase something from you, is to get them to sign-up to your mailing list.

That way, you have a direct marketing channel to them where you can tell them about any new content you’ve just added on your site, give them lots of valuable information, and tell them about any new products or services.

Here are some tips to help you manage your mailing list to be as effective and profitable as possible…

First, make it as simple as possible for them to sign up to your mailing list.

Ideally, all visitors should have to do is enter their email address. You may want to get more information from them, but simpler is better.

Obviously, if they are buying something from you they may have to provide more information, such as a postal address, but this should be kept to an absolute minimum.

Email registration forms that only ask for a ‘best email’ perform better than those that also ask for a name. Fact. So, unless there’s a compelling reason to ask for a name, just stick with their email address alone.

In other words, you need to minimize a possible barrier to entry; make it as easy as possible to get visitors on your list. Less is more!

You have to give them a good reason to sign up to your mailing list as well.

Obviously, if you tell them that they are signing up to be reminded to come back and buy something later on, not very many people are going to sign-up to your list.

But if you offer them something VALUABLE and FREE — such as a free downloadable report or guide — that they’ll get for providing you with their email address, something that they would never get ordinarily, then you’ll have a much greater sign-up rate.

Finally, only send out emails to your mailing list when you have something really valuable to offer them.

If you only send promotional content to your mailing list day and night they’ll get sick of seeing your name in their inbox and will hit the unsubscribe button to remove themselves from your list.

So make sure that you have something substantial and valuable that you’re emailing them about. A good start is to send 2 to 3 informative emails for every promotional one.

The information emails should contain tips, advice, resources, and so on, all about the subject matter / niche they are interested in.

This approach helps your subscribers get to know you better and then eventually trust you.

Remember the marketing saying: “When a prospect likes you they’ll listen to you, but when they trust you they’ll buy from you.”

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