With well over 2 billion people using social media platforms on a daily basis, and expected to reach nearly 3 billion by 2020, there is no doubt that social media has, and will continue to play an increasing role, in determining your success as an online marketer.
However, despite the opportunities that social media brings, many marketers are still struggling to create a strong enough social media presence to build their business.
Below are tips on what you need to do to create such a meaningful presence.
1. Know Your Target Audience
Who are you looking to reach on social media? Do you really know? There are millions of consumer across various social media platforms. However, not all of them will identify with your brand or be interested in what you have to say or sell.
It’s therefore extremely important to understand your target audience very well, then channel all your efforts into building a strong relationship with them through social media. This will ensure that you won’t waste precious time and resources marketing at the same depth across all social platforms.
It’s highly unlikely that your core audience will be across ALL social media platforms and , even if they were, it’s unlikely they’ll be using them in the same way. Their expectations of what they get from them will be different.
So take the time to research your target audience thoroughly, their demographics, their wants and needs, etc., before starting on social media.
2. Have a Social Media Plan
Before you even start creating social media profiles, you need to sit down and think of what you plan to achieve.
What are your objectives? What do you want of your target market? Is it to build a list? Drive traffic? Sell something? Build trust and credibility? All of the above? You have to be very clear on this.
Having a clear plan on what you want to achieve on social media platforms like FaceBook, Twitter, Instagram, and Pinterest, etc., will determine how you’ll build and use your presence on social media and where you’ll spend most of your energy and money. Remember the 80 / 20 rule!
3. Offer Valuable Information
Another effective way to create a strong social media presence is by engaging with your audience and sharing useful and valuable information to your followers.
Take advantage of your knowledge and expertise and post valuable content that your people are craving for. People will always look forward to read your next post if you are consistent in posting content that is useful, relevant, and original.
In addition to that, your post will be shared across various other social media platforms, a factor that will enable you to reach out to more of your audience without any effort on your part.
4. Be Consistent
Consistency is very important and could ultimately determine your success or failure on social media. You need to be consistent is posting original, high quality, informative, and relevant content.
You also need to be consistent when engaging with your audience (sharing, answering questions, etc.) in order to grow your presence and build trust.
In conclusion, building a strong social media presence is not as difficult as many people think. However, you need to be strategic and consistent in order to break through.