Getting a website to rank at the very top of the search engines is a truly effective marketing technique for acquiring customers because a lot of people are proactively searching online for a product, or a solution to a problem.
Should they discover your website, when they’re searching online for that product or solution, then you have the opportunity to satisfy their need right then.
Moreover, when you choose the ideal keywords, you are capturing them when they’re actually in “purchasing mode” so you’re more likely to make a sale.
So this brings us to the huge significance of keyword research as it concerns Search Engine Optimization (SEO). Deciding on the best keywords to construct an SEO campaign around is absolutely vital for your success.
It’s the first, and most important, step of the whole SEO process.
Choosing Keywords for SEO
You must pick keywords that have minimal competition but significant search volume to get started. That will drive some targeted traffic to your website and give you the confidence and practical experience to take a crack at more difficult keywords. So, as you begin seeing decent results from the less competitive keywords, you can then begin going after more competitive, but more profitable, keywords.
The very first thing to do when picking keywords is to sit down and penetrate the mindset of your potential customers. Think as they would when browsing for information about their problem or a product they’re interested in.
For example, if you’re a plumber, what sorts of things would your target audience be looking for and how would they search for that? What would they input into their browser?
They could be searching for info on how to unblock a drain – “how to unblock a drain”; they might be searching for repair or maintenance on their pipes – “pipe repair”. It could be info on how to install a shower – “how install a shower.”
Aim to develop a list of 10 to 20 basic keyword phrases to get started.
Then, after you’ve developed your basic list, aim to grow it by incorporating geographic terms and purchasing terms. “Purchasing” terms are important because the searcher is, by definition, at the end of the buying cycle.
Reverting to the plumber example, you may add words such as: “best,” “cheap,” “affordable,” “reliable,” and “Dallas,” etc. to your list.
So you may well finish up with terms such as “best reliable plumber in Dallas” as one of your main keyword phrases. Such phrases are termed “long-tail” and are much easier to rank for.
And, a person browsing for that long tail, buying, keyword is highly likely to have their wallet in their hand and requiring help fast. So, if your website appears at the top of search engine results pages (SERPs), you’ll have a great chance of making a sale and acquiring a customer because you took the time to do proper keyword research for your niche market at the outset.
Picking keywords for Search Engine Optimization is quite possibly the most important part of the overall SEO process…
Opt for keyword phrases that are extremely difficult to rank for and you may well be devoting years on keywords that, quite frankly, you’ll never be able to rank. So searchers will never find those webpages and sales will suffer.
On the other hand, go for keywords which nobody is actually searching for (low or no search volume) and you could end up spending time and energy ranking for them only to discover nobody, or hardly anybody, is searching for them, meaning those webpages won’t get any (or very little) visitors and thus sales.
So proper keyword research is absolutely critical from the get-go. Hopefully, what you’ve learned here will help you start-off your Search Engine Optimization project on the right foot.