The goal of SEO is to get your website at the top of Google’s first page listings. SEO (Search Engine Optimization) is the name given to the art of getting the best rankings in the search engines for a website’s pages for a host of different search terms within a niche market.
SEO is any activity that boosts the visibility of your website in search engines. The more frequently your website’s pages (search engines rank ‘pages’ not ‘websites’) appear on the first page of a Google, Bing, and Yahoo, for different search queries, the more site visitors that website will get.
More site visitors means more sales, which is why companies pay SEO agencies a lot of money to get on the first page of Google in particular.
Google is the top search engine in the world. For Google to display a website’s link in their search results, the website has to be relevant to users’ searches and of high quality. All things being equal then, the higher the relevancy and the higher the quality, the higher up Google’s rankings a website will appear.
A website must have content that people want to share, use, and link to from other other websites, blogs and social media platforms. It all boils down to having quality content on the website. SEO, however, is not limited to just text. It also includes images and videos. So, how can videos contribute to a website’s content and impact SEO results?
A study done by Forrester in 2009 concluded that pages with video were 53 times more likely to rank on the first page of Google’s search results. While this study was conducted some years ago, it is still very much applicable today.
So, videos are likely to improve a website’s position in SERPs (Search Engine Results Pages), i.e. the list of results you get when you enter a search query in Google, Bing, Yahoo and other search engines.
This means that websites which provide useful and relevant information have a better chance of standing out and gaining more visitors. Video content can do this more effectively than words can. Good explainer videos can answer user questions comprehensively and in much less time.
Secondly, videos have higher click through rate (CTR). An Aimclear study showed that search results with video have a 41% higher click-through rate than plain text.
This means that people are more likely to watch videos than read texts and subsequently take a specific action you have asked of them, such as registering their email (list building), downloading something (e.g. free report to help build trust), or clicking-through to your website (increased traffic).
So, think really seriously about using video as part of your SEO plan. Research has shown that it can play a key role in moving you up the rankings and increasing site visitors and click through rates, leading to increased sales and commissions.