Affiliate Marketing Overview For Beginners

3. Getting Started With Affiliate Marketing

getting started with affiliate marketing

So now you understand the basics of performance-based affiliate marketing, how do you go about getting started?

To get going you first need an online presence. There are several ‘venues’ or ‘platforms’ that you can use to create your business around…


Building a website that focuses on a specific niche  (an identifiable group of people with a common interest, e.g. weightloss, hair loss, etc.) is one of the most preferred methods for beginners. These niche sites focus on a specific topic and are monetized with related products and services.

Product review sites are also ideal, as they can be easily monetized and, when done correctly, convert very well since site visitors are, by their search behaviour, already interested in product X and so further along the buying cycle.

WordPress is a free website platform and is the easiest and most productive way for beginners to build and maintain affiliate websites.


Starting a blog is another popular method, where content is updated regularly and a connection is made with a target audience in a specific niche. It can be a stand-alone blog with its own domain name, e.g., or it can be a part of the website, e.g.

Either way, it’s very easy to set up and run with the WordPress platform.

Email Marketing

Email marketing can yield the highest return on investment (ROI). In fact, the Direct Marketing Association (DMA) reports that email marketing produces an ROI of $35.00 for each dollar that is invested, which is very impressive.

But email marketing can be problematic for some beginners, because they think it’s too complicated and too ‘techie’ for them. Again, you don’t have to be an expert since there are tools out there that make the whole process relatively easy to learn and set-up. And once set-up all you do is send regular emails to form a relationship with your subscribers. And even that can be completely automated!

Email marketing is so important for any business that it should be done as soon as possible. In fact, building a list of subscribers from the first day of site launch is highly recommended. Having your own list of email subscribers that you can regularly and frequently promote different affiliate offers to is a proven, extremely effective, way to earn significant income.

Start Up Costs

One of the biggest advantages for beginners of starting an internet business with affiliate marketing is that the start-up costs are so very low, especially when compared to a brick and mortar business that comes with high overheads.

Must Have Requirements:

  • Computer
  • Internet connection

Website Requirements:

  • Domain Name ($14.99 per year at most)
  • Hosting account for your website (average cost $9.95 per month or less)
  • Website creation platform (free or paid — WordPress is free)

Other Requirements:

  • motivation
  • commitment
  • learning proper skills
  • hard work
  • determination
  • discipline to work independently
  • time and patience

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