Over one billion people visit YouTube each and every month which is why anyone in business should consider including it in their marketing strategies or campaign.
YouTube processes well over 3 Billion searches in a month which makes it the second largest search engine and the third most visited website worldwide after Google and Facebook.
While there are wide ranging benefits that come with marketing through YouTube, there are 3 big benefits of using YouTube for your business…
It gives you a chance to grow your audience worldwide.
Your YouTube video has the potential to be seen by millions of people around the world. One characteristic of video is that it can capture attention in just a few seconds, especially if it’s engaging and entertaining. So, when compared to written content, you are more likely to get a higher audience and more click through rates (CTR).
YouTube videos include a link to the business website in the video description so that visitors can click through to your website or blog.
And the video sharing features on YouTube also create an opportunity for audience engagement, which means your audience not only helps to promote you, they also buy from you, which improves both your brand and your revenue.
It allows you to build your own email list.
If you want to create an enormous number of email subscribers for your business, you can use YouTube for absolutely no cost.
There is a free software that allows you to embed an opt-in form directly into the YouTube video. The video can be temporarily stopped until the visitor enters their email address, which then helps to build your email list.
Furthermore, statistics shows that if a visitor watches two to four of your YouTube channels they are more likely to subscribe to your email list through video than through an opt-in form on your site.
YouTube helps increase your rank in the search engines.
One of the greatest features of a YouTube video is that, when someone is viewing, there are several opportunities for them to visit your main site should the video impress them. This ultimately leads to higher ranking on search engines.
You can upload as many videos as you want for free and there’s no need to worry about having to utilize professional equipment to make a decent video. All you need is a handheld camera or smartphone and the editing tools available through YouTube.
As you can see, YouTube can be an extremely effective video marketing platform for growing your business in an exciting and enjoyable way. All you need to do is invest some of your time to learn the basic features and components of this premier video platform and then take massive action.