Search engine optimization (SEO) was developed early on in the infancy of the Internet. Then, it was all about the the use of title and meta-tags that would help search engines discover what the website was all about.
In this way, the SEs were able to first index, then sort, webpages based on their relevancy to a search query and list the most relevant results first.
Then Google introduced the concept of using the number of links coming into a website (from other websites) as a further indicator of relevancy, as well as the popularity of that website.
But, following Google’s Panda, Penguin and other updates to improve search quality, getting your site indexed and placed on top of Google and other search engines is not as easy as it once was.
The following on-page SEO tips will give you an edge on your competitors.
On-Page Search Engine Optimization Tips
Technically, what a search engine does when it sends its spiders or bots to your website is to search for relevant keywords / keyword phrases that can help it work out the “theme” of your site and index it in its proper location.
In most cases, the bots will check to see if the content is unique, and then they’ll look to see what keywords you are using throughout your entire website.
The larger the website, and the more organized that it actually is, the more likely it will be that your ranking will improve as time goes on, because you’ll be able to rank for more and more keywords as you add more and more content.
To make sure that you’re able to reach the top of the search engine listings each and every time, there are a few things that you must always do:
When optimizing your website content, you need to target what’s called “low hanging fruit”. This means optimizing your website or blog for keywords that are more than three words long.
For example; “natural home remedies for gout” rather than “gout remedies.” This helps to ensure better placement in the organic search listings because of the reduced competition for those long tail keywords.
Variations of this primary longtail keyword should be placed throughout your website’s content, especially in regard to additional content that you add on a regular basis.
The more variations of the keyword that are found by the search engine spiders, the more likely it will appear higher in the search engine listings because of the greater variety of keywords that are used.
A key way to entice the SEs to rank you higher is to make sure you have a well structured site with clear navigation menus that help visitors get around your site quickly and easily, so they can find exactly what they are looking for.
Google actually looks at things like visitor time on site, number of pages viewed, page load speed, even site structure, to measure the quality of your site.
Another SEO technique that you should always implement is making sure that there’s a sitemap on your website. This is essentially a page that summarizes everything (pages, posts, images, videos, etc.) on your website, specifically pointing to pages throughout your site that you want to have indexed.
A sitemap is a simple way for you to provide links for the search engines to follow and index, ensuring that your entire site’s content will show up in the search engines.
These simple on-page SEO tips will increase your chances of ranking your website or blog on page one of Google and the other search engines.